we support you every
step of the way

From startup to marketing, the training never stops! Our franchise coaches and other corporate staff are continually developing new and exciting ways to support you.

startup support

We strive to answer all your questions and provide you with the information necessary to make an informed decision about becoming an Anytime Fitness franchisee. A few of the many services available to you during your startup phase include:

site selection and lease negotiation

Assistance is available at no-cost through our association with Franchise Real Estate (FRE). The team at FRE has extensive knowledge of the franchise industry, and has an in-depth understanding of the needs of Anytime Fitness franchisees. Their experienced brokers will assist you with finding an ideal site for your club, including a thorough review of the market area and its demographics. Plus, they are experienced negotiators that can assist with obtaining rent and build-out allowances.

As important, FRE provides exclusive brokerage services for Anytime Fitness, and they do not work with any fitness competitors. They represent the majority of our franchisees, from single club owners to multi-site operators, negotiating hundreds of Anytime Fitness leases each year. For more information, please visit www.freadvisors.com.


This is also available at no-cost to Anytime Fitness franchisees through our Financing Department. Whether you are a first time franchisee or an established entrepreneur, we can assist you. The streamlined consulting process begins with a review of your personal and business finances. Then, we will recommend a wide range of products and services for financing your Anytime Fitness franchise.

Franchisees of the Anytime Fitness system are eligible for expedited and streamlined SBA loan processing through the SBA’s Franchise Registry Program.

club layout, construction, and design

Working with your franchise coach, you will have a one-stop resource for all the phases of your club design and build out. We also provide you with a corporate-approved design guide, to make the process as straightforward
as possible.

comprehensive training

From initial training for all new franchisees, to regional workshops, advanced managerial sessions, and annual franchisee conferences, Anytime Fitness is committed to you. Learn about business operations, sales and marketing, and membership management.

ongoing support

Anytime Fitness offers a host of tools and resources for our franchisees. Just some of the tools available to you include:

  • Online operations manual tailored to the specific phases of your business.
  • Advanced training for managers and sales personnel.
  • Regional training sessions conducted by corporate representatives.
  • Onsite visits at your club or the opportunity to shadow an existing club owner.
  • Conference calls and webinars held at various times each month.

online tools

Wherever you're coming from, and whatever experience you may have, we will give you the best possible start to your new venture. Anytime Fitness offers a host of tools and resources for our franchisees—and they're all available on the Franchisee Support Center. This easy-to-use, web-based dashboard securely provides the support our franchisees need on a daily basis.

Want a lifestyle that gives you more time for the things you really love to do? Anytime Fitness has created the support materials to make it happen!

Advertisements Member Fitness Journals
Banners (Interior & Exterior) Member Guidelines
Brochures New Member Profile Forms
Business Cards Notecards & Envelops
Direct Mail Payroll Stuffers
Door Hangers Posters
Envelopes & Letterhead Pocket Holders
Flyers Postcards
Guest Passes Radio Spots
Guest Register Referral Forms
Incident Report Forms Sales Presentation Booklet
In-Store Signs TV Spots

national branding and marketing support

Marketing your club is made easy with our professionally developed marketing materials and business supplies. Anytime Fitness has also created TV commercials, radio ads, and informational DVDs, all for national distribution! And, as a way to support our communities, Anytime Fitness sponsors a national charitable foundation.

The table to the right shows the many custom-designed marketing items that are available to Anytime Fitness franchisees.